Created by SecureInfo Corporation, TESS is a web-based computer security product which needed to appeal to both government and corporate audiences.
TESS is an acronym which stands for Total Enterprise Security Service. Branding the acronym was important due to the length and complexity of the full name, but the military sound of it needed to be down played to appeal to the corporate sector.
The image of a lioness in a guardian-like pose "on a mountain" reinforces the pro-active/protective aspect of the product. The imagery also helps encourage the audience to think of the word TESS as the lioness' name and prevents it from taking on a military tone.
