Is Influencer Marketing Right for You?

September 21, 2017

How to Find Customers in a Digital World

Social media connects the world and has become such a large part of our everyday lives. It only makes sense that it is the first  place people go for recommendations, advice and endorsements. Enter the social media influencer, also known as Bloggers, Vloggers, YouTubers and Instagrammers. With the right strategy, tapping into these influencers can help drive your brand message to a large group of potential buyers. Do you know how to put influencer marketing to work to meet your goals?

Here are some of the top benefits of working with Influencers.

1.    Connect with an Engaged Audience

The best influencers know their audience and what makes them tick. If you are trying to reach a niche audience, working with an influencer can get your company or product in front of tough-to-find or tough-to-engage audiences with already established credibility. Influencers exist for all kinds of topics and industries, from mommy bloggers to financial experts to IT gurus, and more.

2.    Build Trust with Your Audience

There is an authenticity to influencer marketing unlike other tactics. It’s not the brand speaking to the audience, it is someone that your audience is looking to for information and that they have put their trust in. Aligning with these influencers adds an authenticity to your brand that is harder to come by with purely brand-generated content and advertising.

3.    Enhance a Content Marketing Strategy

For B2B companies, the sales cycle can sometimes last anywhere from 6 to 18 months, with multiple touch points and opportunities to win over a potential buyer. A good content marketing strategy hits each of those touch points with tailored messaging mapped to specific points in the customer journey. Incorporating an Influencer strategy into this process can help add credibility with trusted subject matter experts speaking to the benefits of your product.

4.    Cut Through the Noise of Digital

According to Business Insider, Ad Blocker usage grew by over 30% in 2016. Between this increase, the lack of transparency into ad performance from the major platforms and the increasing competition for real estate in the news feed, finding alternate ways to reach your target audience is now more important than ever.

5.    Capture Higher-Quality Leads

If you’re reaching 11 million people and generating 100 leads but only 2 end up as closed sales, are you finding the right people? Better-targeted audiences, trusted recommendations and higher engagement rates all can help lead to higher quality leads from an Influencer Marketing program compared to other digital and traditional marketing tactics.

As with any new initiative, outlining a plan with clear goals and measurable objectives is the first step to building a successful Influencer Marketing Program. Think this is the right solution for you? Have questions about getting started? Let us help >

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