ROBOT’s excellence in website communication has been recognized by the San Antonio Chapter of the International Association of Business Communicators (IABC) with the presentation of a Bronze Quill Award for the design of TengoInternet’s website. TengoInternet’s solutions allow property managers in the outdoor hospitality industry to provide Internet access to their guests (for free or according to several pay-for-use models).
Tengo’s previous website was not successfully directing traffic and providing information for the distinctly separate needs of property managers and guests. Navigation confusion was widespread, even leading to guests submitting support requests through the contact form intended for property managers. Additionally, all of the messaging on the website referenced “Campground Owners” and “Campers”, which seriously complicated the sales team’s ability to address other potential target audiences such as marinas, hotels, schools and business campuses.
In order to separately address the needs of each audience, ROBOT created four distinct entry points, two for each audience, clearly directing visitors to information that addresses their needs. ROBOT used more general messaging and terminology, such as “Property Managers” as opposed to “Campground Owners”, throughout the website to accommodate a larger range of audiences and to allow for future growth. Tengo reports that this redesign eliminated navigational confusion for their target audiences and reduced incorrectly submitted support requests by 98%.