Responsive Logos – a Study in Scalability and Branding

February 26, 2015

by Andrew Watson

A recent project by London based designer Joe Harrison, shows an experiment with the logos of some major brands and how they might adapt to a responsive environment. Responsive web design has gained a lot of traction in the past few years to address the widespread use of mobile devices and tablets that require information to be viewed in a different way than a traditional computer monitor – at smaller sizes, different aspect ratios and flexible orientations.

Most designers create stacked and horizontal versions of a company’s logo to accommodate different uses. This project is fascinating because it shows how a logo can scale in response to a device while proving that a solid brand is recognizable even in it’s simplest form.

Visit the site http://responsivelogos.co.uk and drag your browser window left to right to see how these logos scale. I love it when you get to the smallest version and it’s just the logo mark and color. The brand still comes through – super cool!

How would your logo respond?

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