Business advisor and author John F. Dini released Hunting in a Farmer’s World in 2013 to the acclaim of critics and business owners nationwide. With its unique insight into the minds of entrepreneurs, the ground-breaking business book has received numerous awards and top reviews from some of the nation’s greatest business authors and experts.
Robot Creative contributed to the brand development and launch of the book, producing the book’s cover design, graphic illustrations used throughout the interior pages, a responsive website design with a lead capture strategy and a social media approach that includes community development and paid social advertising.
The website promotes the book and, through social media integration, builds a community of “hunters”. The site’s features include:
- A lead capture strategy
- An interactive quiz for users to gauge where they fall on the farmer/hunter spectrum (and share their results via social media)
- Story sharing for the hunter community – users can share their own stories and read about the experiences of their peers
- Incredible testimonials from respected business leaders like Seth Godin, Marty Zwelling and Gino Wickman
- Excerpts from the book
Hunting in a Farmer’s World has proven to resonate deeply with entrepreneurs. Robot’s marketing and promotional efforts aim to capture that enthusiasm, transform readers into loyal members of the “hunting community” and encourage them to share the book with others.