A Menu Refresh is Just What Mama Ordered

May 28, 2014

In conjunction with a full interior redesign, Mama Margie’s reached out to Robot Creative to design their new digital menu boards. The new menu design creates a cohesive brand for this restaurant chain by integrating custom food photography, an expanded color palette and new branding elements with the refreshed interior design.

The customers’ ordering experience and Mama Margie’s sales goals were distinct areas of focus for this redesign. Starting with menu design psychology and consumer behavior research, Robot Creative made recommendations on the structural layout of menu including categorization, item placement and panel arrangements to maximize profitability.

For a restaurant that is open 24/7, it was important to make the most of the digital format. Flexible, rotating spaces were incorporated to run limited time offers, to highlight featured items and to target certain menu items during specific times of day. The new menu prominently features brand-essential menu items through strategic placement and photography.

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